Red celery to hit markets, but will buyers bite?

Is America ready for red celery?

“A Florida produce company thinks so and has bet consumers will bite on the colorful crunch of its new product.

Red celery will hit selected supermarkets Dec. 1 - in time to add some eye-catching color to holiday tables, said Dan Duda, president of Duda Farm Fresh Foods, which was set to unveil the new celery at a produce industry trade show in Orlando, Fla., on Saturday.”

PHOTO - Celery breeder Larry Pierce holds red celery in a Salinas, Calif., field. Pierce started the red celery project in 1991 and developed it from a European heritage variety using natural breeding methods.