Hugh Hefner offers to take his baby private, while Penthouse parent FriendFinder Networks is reportedly interested in the company.
Shares of Playboy Enterprises (PLA) soared $1.66, or 42.1%, to $5.60 today after founder Hugh Hefner offered to take the company private.
Hefner said he is concerned about the company's brand, as well as the editorial direction of the magazine. The offer values the company at $184 million, based on the company's 33.5 million shares of stock outstanding.
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